G01 Concept Stores

This topic conseders that approach that uses 'concept stores' to drive societal and design agenda.

Cf.

• flagship store, pop-up store, temporary shop
• sensory marketing
• brand experience, brand loyalty, luxury brand stores becoming art institutions in consumer perception
• slow fashion and generally slow movement
• sustainable/green lifestyle, cohousing, urban homesteading, commons, sustainable communities, more-than-human communities as imaginative/inspirational (and thus marketable) destinations

Topics to explore:

• open source (cf. Open Knowledge, Open Design)
• agents of change
• literature on experience, in retail but also more broadly

Criteria and goals of change in society. Consider more-than-human implications. (cf. Commons).

Consider limitations of this approach.

Methods

• in-situe interviews
• walking interviews
• making interviews, living labs, paper computing
• interviews as games or play, using cards of example, using play scenarios

Write down interview scenarios or questions. Even if not fully implemented, reserach about methods can be a relevant outcome.

What role can technology, traditional crafts (cf. Craft), nonhuman ethics can play in this reserach?

What is the product of this research? a business plan, looking at the 15-year perspective? A story that is a day in the life of a concept store or a year in the life of a concept story at some defined points in the future?

What other business or not-for-profit models could support the general idea?

References

Russo Spena, Tiziana, Angela Caridà, Maria Colurcio, and Monia Melia. ‘Store Experience and Co‐Creation: The Case of Temporary Shop’. International Journal of Retail & Distribution Management 40, no. 1 (2012): 21–40. https://doi.org/10/fzf6nd.

Alexander, Bethan, and Marta Blazquez Cano. ‘Store of the Future: Towards a (Re)Invention and (Re)Imagination of Physical Store Space in an Omnichannel Context’. Journal of Retailing and Consumer Services 55 (2020): 101913. https://doi.org/10/ggkp42.